The story behind
our story
Petit Truc is, above all, a story of passion, experience, and dedication to little ones..
Founded in 2023 by Nathalie Aiach, an expert in the baby care industry for over twenty years, the brand was born from a simple idea: parents — and retailers alike — deserve products that are safe, beautifully designed, durable, affordable, and environmentally conscious.
After leading French Flair, a distributor of baby collections since 2015, Nathalie wanted to take things one step further:
to create a brand designed with and for families, where every detail matters, and simplicity is a promise of trust and tenderness.
Simple. Honest. Trustworthy.
A mother first, Nathalie creates each Petit Truc product with both the warmth of real parenthood and the expertise of years in the baby care industry..
Every design starts from a simple truth — to make family life easier, while offering comfort, safety, and peace of mind.
Beautiful, safe, and practical products — made to gently support every stage of your baby’s growth..
our commitments
At Petit Truc, every creation begins with a simple purpose: to combine gentleness, trust, and meaning.
Each product embodies five essential values that guide everything we do.
✔︎ Safety & Comfort
Made from hypoallergenic, non-toxic materials, carefully tested and approved for little ones.
✔︎ Quality & Durability
Thoughtfully crafted, long-lasting products — made to accompany a child’s first years and even future generations.
✔︎ Eco-conscious & Responsible
Ethical production, recyclable packaging, and a sincere commitment to reducing our environmental footprint.
✔︎ Design & Aesthetics
Soft lines, modern tones, and timeless objects that naturally belong in family life.
✔︎ Price point
Fair pricing, ensuring quality and safety are within everyone’s reach.